I was talking with a new client yesterday. Rob Duhig is a dentist who has been serving his patients for 34 years from his Sandgate practice. He told me that fear prevents around 50% of the population from visiting a dentist, so their primary mission is to build trust with their patients by providing friendly service, professional care and minimising bill shock. Rob explains that their patients can be in pain and distress while waiting for their appointment. After a trial of